Saturday, January 12, 2008

SOULJA BOY,,ALBUM REVIEWS..


Rapper kelahiran Chicago 1990 ini lg famous nih,,hehe!! klo lo sering dateng k club2 hiphop pasti lagunya dy yg judulnya "Crank That" sering d puter cing!!! ini gw ksh revienya..

The most viewed artist website on the internet. A record breaking MySpace page. Seven weeks at the top of the US charts (singles, airplay and ringtone), a signature dance routine (as performed by Beyonce and SpongeBob SquarePants) and an instructional dance video with 18 million views on YouTube. These are the credits which herald the arrival of US rap sensation, 17-year-old Soulja Boy Tellem. And whatever you think of his insidious shout-outs, 18 million people logging-on to learn the "Crank That (Soulja Boy)" dance must have seen something to get excited about.

That his debut single came with its own dance routine though, should speak volumes. If you're not a fan of his monotone bounce and think his lyrical content makes 50 Cent seem like Gil Scott-Heron, chances are you're over 20 and well beyond Cranking That. If you're over 20 and loving it, you're trying way too hard. Predominantly standard issue crunk straight from the Lil Jon camp of dead-eyed beats and one finger synths, "Souljaboytellem.com" is hardly a revelation. Its strength though is its simplicity.

Dance routines and the power of MySpace aside, the secret of "Crank That (Soulja Boy)"'s success is the efficiency of its hook. A playground chant with a club ready attitude, it's literally a text book definition of unavoidable. Mechanical head nodders "Snap And Roll" and "Yahhh!", like pretty much everything else here, follow the same bass heavy, treble saturated formula. The unexpectedly soft focus R&B of "Soulja Girl" momentarily breaks the macho stride, but it's a brief concession to the ladies, followed as it is by the poetically-titled, self-explanatory "Booty Meat".

And that's the thing. If anything's likely to stop Soulja Boy graduating to being the biggest thing in rap it's his lyrics. If his fixation with mobile phones ("Sidekick"), trainers ("Bapes") and dance moves ("Let Me Get Em") is teenage, it's nothing compared to his sexual aspirations. Like the aforementioned "Booty Meat", "She's Thirsty" and "Donk" - with its "I see dat apple bottom hangin' out dat G-strang" and "now it time to party, girl get soakin' wet" - play more like a teenage boy's testosterone dream than rap star excess.

One for the 'kids' then, as old people are want to say, it's hard to imagine Soulja Boy being taken seriously by anyone old enough to actually get into the clubs where most of his fantasies are played out. But with 18 million of his peers wanting to download the ringtone and learn the moves, that hardly seems relevant.

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